ATTSA’s 2025 Convention and Traffic Expo Recap

As a top supplier of premium traffic and roadway safety products, American Sign Products had the opportunity to return this year to one of our favorite shows! Not only did we get the chance to exhibit, but we also collaborated with Innoplast and Shur-Tite Products for the first time ever at ATSSA’s 2025 Convention and Traffic Expo! This was a great opportunity for all three companies and we are happy to share that this show was a great success! ATTSA’s Convention and Traffic Expo, also known as ATSSA 2025, held annually by the American Traffic Safety Services Association, is a top roadway safety event that brings together industry leaders, roadway safety professionals, and public officials from all over the United States.

This year’s show at the Orange County Convention Center in Orlando, Florida was another record-breaking year for ATSSA. Attendee numbers have continued to increase yearly, with the event offering a Traffic Expo floor that boasts over 250 exhibitors, as well as fundraisers, education sessions, demonstrations, networking events, awards ceremonies, and more. This impressive growth highlights the increasing importance of roadway safety innovations and solutions, and we were proud to be part of the movement shaping the future of traffic safety. This year’s show also incorporated two tours, the Newcomers Tour for new members, and the New Products Rollout Tour showing public officials the products entered for the Innovation Award.

Collaborating for the First Time

This year for the first time, American Sign Products, Innoplast, and Shur-Tite Products had the opportunity to exhibit our products together in a larger, shared booth on the Traffic Expo floor. Shur-Tite, well-known for specializing in roadway and traffic safety solutions, like their patented Shur-Flex Driveable Delineator, has had great success in collaborating with ATSSA and exhibiting at the Convention and Traffic Expo, leading to strong relationships with DOTs across the United States. Innoplast, a leading plastics manufacturer of parking lot and asset protection products, including a wide variety of bollard covers, parking blocks, and speed bumps also took part in showcasing their premium traffic safety products.

Although we have all exhibited individually in the past at ATSSA, the chance to come together this year and share our diverse range of high-quality roadway safety products, as well as our NEW CATALOG, highlighted an exciting chapter for all three companies and was a huge success! This collaboration allowed us to provide attendees with a one-stop destination for a comprehensive selection of safety solutions, making it easier than ever for industry professionals to find exactly what they need. We are excited for what’s to come in the future and to continue to be a part of an important cause–improving traffic and road safety for the well-being of communities and workers alike.

Industry Insights and Reflective Products at ATSSA 2025

Sharing a collaborative booth at ATSSA 2025 attracted increased interest and opportunity for all of our brands. Located right by the main registration area, we saw a lot of foot traffic and connected with many professionals within the industry. We had the chance to gain valuable insight regarding current needs within the industry, including the need for upgraded high-quality sheeting options and sign companies looking to revamp their signage. The demand for enhanced reflective materials has grown, particularly as regulatory changes push for improved nighttime visibility on roadways. We were excited to showcase our solutions to meet these evolving needs.

We also explored 3M’s creative new road-inspired booth, met adorable puppies at ATSSA’s Paws For A Cause Fundraiser, and viewed a live Work Zone Safety Device Demonstration funded by the FHWA. We held a YETI giveaway at our booth, and we’re excited to announce that the winner was a representative from Barricades Unlimited! We gave away some t-shirts, hats, and our YETI bundle! Our giveaway was a great way to engage with attendees and thank them for stopping by to learn more about our products.

Overall, we were able to partake in a lot of meaningful discussions with attendees, other exhibitors, and industry professionals, boosting our brand awareness and making new connections! Without events like these, we would not have the chance to meet other professionals and officials dedicated to the shared cause of improving road and traffic safety. We are grateful for experiences like this, allowing us to better serve our customers and improve our product offerings. Having these one-on-one conversations with industry experts also provides us with direct feedback on how our products are performing in real-world applications, helping us refine and enhance our solutions.

Team Collaboration and Memorable Moments

Not only was our shared booth at ATSSA 2025 a success, but it also brought our teams together for some much-needed face time! We were able to catch up with our Shur-Tite Products team members from all over the US and connect with some of our manufacturers, other exhibitors, and attendees. The Orange County Convention Center was buzzing with over 250 exhibitors bringing the latest innovations to the floor and showcasing their roadway safety products. Innovative demonstrations, fun activities, and interactive booths kept the floor busy and lively throughout the Expo!

We also got to attend the Young Industry Professionals Event, sponsored by Shur-Tite Products, where industry professionals gathered for a fun evening of karaoke and dueling pianos at Howl at the Moon. The event had great turnout and was a lot of fun! Along with the perfect Orlando weather, this was a great night to spend some quality time with the team and make new connections with other young industry professionals! Events like these remind us that while we work in a serious industry, taking time to build relationships and celebrate our efforts is just as important. It was the perfect time for our team to sit back and enjoy all of the hard work that went into planning for this year’s show.

Looking Ahead: ATSSA 2026

ATSSA’s 2025 Convention and Traffic Expo was our best show yet! We want to thank everyone who worked hard to make this show happen, the other exhibitors and attendees that we connected with, and for the industry professionals and officials that dedicate their time to innovation and improvement in the traffic and safety industry. This was a big step for all three companies, and we are so happy this show was a success! The knowledge, connections, and insights we gained this year at ATSSA 2025 will help us continue to grow and evolve, ensuring we stay up-to-date, bringing the best solutions to the industry. We are so grateful for the opportunity to connect with others in our industry and attend shows like these where we can learn about exciting and innovative updates to better serve our customers.

We are excited to announce that we have already booked our booth for ATSSA’s 2026 Convention and Traffic Expo, in Houston, Texas! With a larger event venue and even more exhibitors expected, next year’s show promises to be even bigger and better. We can’t wait to see you there and continue to do our part in improving the safety of roads and construction zones all around the United States.

Learn more about Shur-Tite Products here.

Learn more about Innoplast here.

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